You pick the prompts for your site, from discovery or pasted in, and the check fires them at ChatGPT, Gemini, Claude, Perplexity and Google's AI Overview. The Overview boils it down to six rates, each answer counted once:
- Visibility: out of all answers, the share naming you.
- Share of voice: of every mention of the brands you track, the slice that's yours.
- Position: where you're named among them, on average.
- Win rate: the share of answers where you come up first.
- Sentiment: 0 to 100, scored only on answers that went through analysis.
- Used as a source: how often your site is cited.
Next to them: the AI Visibility Score, the Opportunity Score (the share of answers where a competitor shows up and you don't) and data coverage, meaning how many checks were planned, finished and failed. Below that, a trend against your competitors, the top brands and sources, and your visibility by prompt level (general, mid or niche), so you see whether you only show up once the question gets specific.

